Owned and run by friends Amanda Sullivan and Sarah Arnette Simultane is a boutique and up and coming fashion label worth watching.

It can be found in the trendy North Lanes area of Britain’s hippest south coast city, Brighton and if you’re in town you won’t want to miss it.

The friends have a love of classic styles from fashions glamorous past which can be seen in their 40’s and 50’s inspired creations.

Wearing this dress, one of their signature pieces, how could you fail to turn heads.

The beauty of the ruffle dress, as with all simultane’s creations is that they are designed to be both dressed up and down, so ideal for a wedding or glamorous party, 

here in red silk, or how about dressed down for the beach in a cool flower print cotton design.
This “Audrey” top harks back to a time of flamboyant decadence.  The outfit is completed with this black cotton cloth sack a-line skirt and bag. The flower details on both give a bold modern edge to a timeless elegant look which any 1950’s screen siren would be proud to be seen in.

Many of the accessories available in Simultane are also designed by Amanda and Sarah to compliment their collection.

From bags and belts to necklaces and corsages, reminiscent of the past but always with a fun carefree modern take on a classic look.

The Simultane look is created by both the friends similarities as well as their fashion differences. 

  As well as their own distinctive line, some of Europe’s most exciting up and coming designers are also available in the boutique including Frost French, Antoni and Alison and Paul and Joe.

So if you are hankering after 50’s glamour with a modern edge you know where to head for – you won’t be the only one!