“It’s a true fashion phenomenon - You don’t know where you first heard the name, but now you are suddenly hearing it more and more.”

Chloe Fox , Daily Telegraph, 2001

Nargess Gharani and Vanja Strok have been best friends for over 20 years – when they were teenagers, they vowed that one day they would become famous designers. 

Their dream came true - they are now the names behind London’s brightest young design label - Gharani Strok.

They met at school and went on to study at art college with the aim of starting their own business in design after graduating. From the very beginning, while they were still at art school, they found that they had very similar ideas in design and soon realised that they were destined to work as a team.

Gharani Štrok is a hip young fashion company who, over the last seven years have created a label that showcases their individual sense of style and is fast becoming a favourite among the fashion circles world-wide. 

Renowned for their imaginative, eclectic mix of fabrics and prints, they have acquired an international clientele base and loyal celebrity following throughout the world.

Their designs have gained world wide recognition from shoppers and buyers including the makers of hit TV series 'Sex And The City'  who have asked the girls for a range of design intended for use in the next series.

Their influences are eclectic and come from materials and patterns that they pick up wherever they travel. They find a shape, colour or fabric and translate the idea into their own garment.

Instincts for new trends and an eye for unusual fabrics to create commercially viable pieces have set them apart from their peers.  Strong cultural influences both from Nargess and Vanja are at the core of this design ethic, letting the fabric dictate the 

shape as the beauty of the garments lies in the immaculate, simple cut that flatters most body shapes.

Gharani Strok’s simple, flattering shapes are their trademark making every item glamorous, sexy and accessible  Their outfits are stocked in exclusive boutiques around the world from LA to New York, Paris and Milan, the Gharani Strok label has made its mark. But it’s not just A list celebs and glitzy shows that are able to afford Gharani Strok as they have a diffusion line in a well known department store in the UK.

“They are the sort of pieces, that when you see someone wearing them, you say “Hey, where did you get that?”

Bridget Cosgrave, Buyer at Matches, You Magazine, 2001

 

click here to see where Gharani Strok is stocked


 designers - destinations - London - Episode 1
     


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