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In
a room crowded with fashionistas you would pick Trelise Cooper in a
second. She’s the one whose wild
blonde curls and riot of
colour separates her from the others.
In
just four years this dynamic designer has grown from one boutique to a multi-million
dollar business with stores in New Zealand and Australia and
customers around the world.
The dynamic New Zealand
fashion designer is responsible for making some of the most eye-catching
and innovative pieces that appeal to women in all shapes and sizes.
Trelise
has an holistic approach to her designs.
A lot of love, attention and even prayer goes into every stitch
and pleat.
Her understanding of what
a woman wants and needs is her driving force.
Trelise plays with fabric
and patterns, creating daring combinations..
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Her reversible jacket has another military style with a ‘shot in the
arm’ look on the sleeve – giving it a hard, deconstructed,
hand-finished edge.
By contrast, Trelise’s soft, bohemian pieces are stylish and feminine
incorporating flowing fabrics and intricate detail.
Auckland
to a multi-million dollar business with stores in New Zealand, Australia
and Hong Kong. Future outlets are planned for LA, Miami and London.
In just four
years, Trelise Cooper has gone from one boutique in

As
well as her main Trelise Cooper label, she also has three other ranges
that are becoming increasingly popular.Luscious is a range designed by
Trelise for the woman with a more generous figurer.
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Cooper – a fun,
casual range designed with week-ends in mind and for days away from
work. Finally, Doll is a funky, hip range and is designed by three young
designers who work for Trelise.
Trelise
has always had firm ideas on how to run her business. “My business is run on feminine values and ways, completely different
to the male way of thinking. It’s a feminine democracy.”
Her
other ranges, cooper and Doll by
Girlie Temple are also taking the world by storm. And of course the Luscious
label caters to the more voluptuous figure – a growth area that is
really coming into its own.
“I
am naturally vulnerable,” she says, “but I
have to be strong because I run a business and have staff relying on
me to come up with the goods. I am responsible for a lot of peoples’
livelihoods and well being and I never forget that. That may not sit
comfortably with my soft, feminine, romantic side but have to put that
aside and be firm. Bold but
delicate: I really believe that’s how I am. And that’s how many
women are.”
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