Australia’s fashion scene has never been bigger - and one of Sydney’s hottest design labels is Sass & Bide.  

Thanks to snug jeans, customized tops and Sarah-Jessica Parker, Sass & Bide have quickly risen to fashion stardom.  

Only a few months after they set up their label, the design duo found fame in a signature pair of stretch denim hipster jeans with a zip of just 5cm in length – these jeans went on to become a phenomenon – not just in Australia but world wide too.  

Today Sass and Bide is seen on editorial pages of fashion magazines, and worn by famous models and actresses.

The Sass and Bide label has already been splashed across TV screens in the most fashionable show around….

The proof is in the progress - and Sass and Bide’s last collection at Australian fashion week was a huge success - their quirkiness and over the top styling was very evident in their outfits.

Heidi Middleton is the ‘bide’ of the brand. She is equipped with a savvy knack for realiszing the difference between a showy, one-off creation and market viability. Middleton is rightfully cited as one of Austalia’s most talented design wunderkinds, and with that tag she has steadily attracted an impressive celebrity following as Sex in the City star Jessica Parker recently declared “sass and bide have revolutionized women’s jeans”. Across in England, Victoria Beckham praises the label as UK Glamour tells readers “she loves and Australian label called “sass and bide” that work for either chilling around the house of dressing up at night.”

In fact the hip Aussie design duo have an impressive line up of international stockists – Harvery Nichols in London, language Boutique in New york, Lane Crawford in Hong Kong to name a few.

So if you want to feel and look feminine but are a rock chick at heart, a Sass & Bide outfit will be your perfect solution.

click here to find Sass and Bide's stockists